2/17/2011

Improving the Girl's Ad for the Gotcha! Campaign


The title says it all. As you can see from the picture, it looks a little creepy. No I was not going to try to freak people out with this ad. It was, admitingly, a stupid mistake on my part. If given another shot at this ad, I would find a much better picture of a tween and replace the current picture. Another complaint that I noticed was the picture of the woman with the tie. People called it a bit "sexist." I don't see how it's sexist at all. Woman wear ties now. That is the culture we live in. If people think it's sexist, I'm sorry. If I would find a better picture than the woman with the tie, I would change it. I would also change the the background of bottom with the text. Maybe aim it a bit more at children. The chalk board background doesn't fit it as well as my partner and I thought. After changing all that, I think the Gotcha! ad campaign would be up and running again.

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